Digital marketing has evolved into a fire-breathing dragon over the years and each business wishes to realize from it and improve their bottom line. From written content to infographics to voice-overs and memes, we’ve seen it all.
Nevertheless, the marketing trend that has evolved substantially over the years is video marketing.
It all started properly within the 90s with TV commercials with jingles. We’ve since seen 30-second quick ads, social media reels, TikTok videos, vlogs and Facebook live videos. Needless to mention, we can’t imagine a marketing strategy without some interesting video within the mix. But the most important challenge marketers face is that the constantly changing trends in video marketing, now the video marketing trends change almost everyday, one day some cooking video goes viral and other day some dance video, it’s really tough to predict anything now.
But don’t worry, we’ve got this. we’ve done the research in order that you don’t need to and our marketing team has brainstormed, discussed and doubtless made a couple of Instagram Reels themselves during the research.
Without further ado, here are the newest video marketing trends for 2021 that are likely to rule the charts:
- Live Videos Will Gain Popularity
It might surprise you but Facebook Live, Facebook Watch and therefore the auto-playing videos trend that rocked the past few years are likely to end in 2021. Although the precise features might dissolve, live videos will continue innovating and marketers will find new ways to interact users. Now instagram live is gettingpopular around people, with instagram livebusinesses, brands,people who want to make their followers aware of new launches, news or anything in general like to interact directly with them and it’s helping in making their brand value strong.
- 360-Degree Video Experiences are going to be Desired
The 2016 social media sensation—360-degree video experience is probably going to form a robust comeback in 2021. As augmented and computer game dig deep into the usage trends of modern-day users, it might be a sensible move to include them into 360-degree videos to allure more social media users to your brand. This is going to be a popular video marketing trend in 2021.
- Shoppable Videos Will Make an enormous Splash
This is probably going to be the most important marketing trend come 2021, because it allows video content creators to form videos shoppable by adding links that redirect a user to the merchandise page. Social media channels already leverage this system and therefore the process will become more sophisticated as more shoppers engage with brands via videos.
- Vloggers Will Continue Their Rise
One of fastest-growing video marketing trends in vlogging and it’ll be impossible to ignore it in 2021. People wish to know what people with similar interests do. That’s why vloggers still grow beyond YouTube and other streaming platforms to make diverse content for his or her followers. And while the streaming features can change or new platforms can emerge, thisvideo marketing trend is here to staystrong and isn’t going anywhere soon.
- Collaboration Over Video Will still Rise From the Ashes of the Pandemic
While we were stuck in our homes in 2020 because of the unseen force of nature, every video conferencing platform took their game to subsequent level and began innovating any aspect of the platform. Today, we all know how effective these platforms are often and popular apps like Zoom and Hangouts will still better their video conferencing capabilities. you’ll expect them to enhance the intimacy of video calls and improve small features like chat box, emails, file sharing and any aspect that improves communication.
- Longer Storytelling and Immersive Ads Will Rule Engagement
The 360-degree video experience along side augmented and computer game won’t be restricted to their respective apps but will make their way into the mainstream also. Immersive video ads that resonate with customer’s emotions and grab their attention for extended time are likely to be one among the highest trends in 2021 because it will improve engagement and explain your product to the audience in a better manner. This video marketing trend is going to give a lot of benefits to your business.
- Consumers Will wish to See Products and Services in Action
People like better to see a product or service in action and easily hearing an evidence won’t cut it in 2021. Content creators are getting to shift their specialize in showing more and explaining less.
Many users watch videos without the audio and this is often where the action-oriented videos are getting to prosper. Thisvideo marketing trend is going to be extremely popular when it involves introducing a product or service via animated infographics.
In 2020, we saw some innovative digital marketing trends within the market and that we are at the cusp of welcoming more creative ways to try to so in 2021. Marketers needn’t worry if the prevailing ones dissolve or stray within the shuffle as long as they stay top of the trends we’ve discussed during this article.
Now that you are fully aware of all the video marketing trends that are going to rule 2021, you’ll redefine your digital marketing strategy and make awesome video marketing content which will let your customers adore your brand in 2021 and beyond.