In the world, the population is 7.9billion according to the stats and we all know it’s increasing every minute as approximately 50 child born every minute, and if I believe the internet like most of us do, 4.33billionpeoples are using social media regularly and this number is also increasing rapidly.
Due to Market evaluation and continuous change in human behavior, working professional(s) are expected to be familiar with at least core tenets of ‘Digital Marketing’.
‘Digital Marketing is defined as a marketing approach with the target audience, which relies on internet connectivity that helps to connect through various platforms and digital media channels’.
Almost every brands and companiesare getting them on social media platforms, andwith this pandemic going on, social media and digital marketing become more popular than ever.
Any type of online marketing efforts or assets is known as Digital Marketing. Ways of Introducing, strategizing, and convincing the company to invest are blogging, pay-per-click advertising, Email marketing, social media marketing, and more.
‘For implementation and strategic development, the decision needs to be taken by the company, as the framework is been provided by the digital marketing strategy.’
Now let’s have a look at the top strategies of Digital Marketing which are going to make your work life alot easier!
Top 10 Strategies of Digital Marketing
- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) deals with improving the ‘organic’ or ‘natural’ results that a search engine generates for one’s website.
Organic here means that the results are not optimized through paying the search engine, if anyone likes your content then that going to help you rank the Web Site Pages, Blog Post, and Rank Pages on the top of SERP, although it’s a bit time consuming and effort making process but it’s good for the those who are just starting up.
- Social Media Marketing (SMM)
Social Media Marketing (SMM) helps to market your business with free and Organic Social Media Platforms like Twitter, Facebook, Instagram,Pinterest and LinkedIn, etc.
It’s just like the SEO but deliver’s much cheaper results in the long run as its more time and effort consuming process.But it’s more beneficial for your because of the huge network of people who use these social media platform on a daily basis, you just need to be consistent and give quality products/service/content.
- Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the art and science which improves the experience of the online users to bring more conversions out of its existing website traffic like— Sales, Chat, Leads, and Calls.This is the process where the growth of any business mostly depends, if you are efficient enough to convert online users into customers, that’s what it’s all about in the end.
- Content Marketing
Content Marketing is also known as ‘content assets’. It builds brand awareness, leads, drives clicks, and sales which cover efforts of any digital marketing like Videos, Info-graphics, E-Books, and Blog Posts, etc.
- Email Marketing
Email Marketing is the oldest and strongest form of online marketing which is mostly used by Digital Marketers to highlight content, promote an event, or advertise special deals. It’s works for both, existing customers and potential customers.
- Affiliate Marketing
This is a type of marketing which is making a lot of noise in the market right now, people are very inclined towards affiliate marketing.
Affiliate Marketing refers to the paid promotion of your products and services on your website by someone else (a business or a person).
- Paid Social Media Advertising
Paid Social Media Advertising is a great platform to build awareness about the existence or a new product or service of your business. It allows you to run ads on thesite like— Snapchat, Twitter, LinkedIn, Pinterest, Instagram, and Facebook, etc. It makes people aware about your product and service, because most of the time online users can’t ignore these kind of advertisements.
- Paid Search Advertising
Paid Search Advertising helps to target potential customers who are actively in search of a product or services like the one you provide. By running text ads on the Search Engine Results Pages (SERP) of Google, Yahoo, and Bing, you make them aware that you are providing the same kind of product or service.
- Pay-Per-Click Advertising
Pay-Per-Click Advertising refers to “Pay for every click”. Hence, in digital marketing, it is a broad term where you have to pay for every user to click on the Ad.
For Example — Facebook Ads known as “paid social media advertising”.
Google AdWords is known as paid search advertising”.
- Native Advertising
Native advertisement falls under ‘content marketing’ which is used to attach clicks. It’s hard to spot one of these as it’s combined with non-paid content, but still itis somehow beneficial for the companies which opts for it.
So, now that you know mostof the benefits these strategies provide any company or brand, you can decide yourself that if digital marketing was not providing these facilities then how difficult it would have been for any company to survive and to make the company grow at the same time. In today’s time Digital Marketing works as the backbone of any company.