An animation is one of the most versatile sort of storytelling that suits differing types of audiences, platforms, and purposes. If you’re trying to find anunbeatablesource to introduce your new product or business to the consumers, an animated video is probably going to be one among the simplest ways possible to do so.
Do you, maybe, aim to simplify almost any complicated concepts, processes, or products to your customers, investors or partners without putting much effort?
An animated explainer video is going to be super-helpful in that. As we will see, an animated video is an all-encompassing content type which will be used on virtually any platform and it’s easy to understand these videos.
At now, we will start talking about the concept of cross-platform storytelling. Versatility is one among the foremost precious characteristics of an animated video.
Let’s consider how businesses can incorporate animation into their brand strategies across different channels.
Animation in cross-platform marketing
It’s not a secret that the video itself may be a quite flexible format adjustable to several social platforms. Of course, we should always confine mind that some social networks offer only the functionality for vertical videos.
However, even during this case, we will adapt the video to vertical sizing. Spiced up with custom-crafted animation, the video might become an ideal marketing content for brands from different niches and verticals.
Imaginative worlds, beautiful backgrounds and funny animated heroes can become elements of your unique brand story and trust me it attracts people attention like magic.
Reach bent your customers on Facebook, Instagram, Twitter or maybe LinkedIn too, using an animated video that tells a memorable story about the brand, product, service, or event.
The video duration under one minute is perfect for all platforms and typically performs best. It’s probably because the fashionable user’s attention spans became significantly shorter, and therefore the more concise the marketing message, the higher it performs.
Animation within the cross-platform promotion &advertising.
Think of what’s stopping your eye within the news prey on social media? It must be something original, relevant and interesting. If you propose to market and advertise your brand on social networks, you’ll consider incorporating animation into the ad campaign.
Your company are able to do the WOW effect and attract the customer’s attention within the online world with creative animated storytelling. Once you produce an animated commercial, your imagination can fly high since you’ll create any background, implement the foremost fantastic scenarios and use the funniest visual metaphors.
The digital artist can place your product or brand in any context using the pliability and power of animation. Today’s consumers loves innovate marketing which can give them a little entertainment with information, now people don’t like to see boring traditional 3-4mintues long advertisements, they want short, entertaining and informative animated videos.
Animation in cross-platform customer onboarding
Are you trying to find a flexible format for customer onboarding? Would you wish to make one engaging explanation or introduction that might look great on all platforms? Animation videos are often the solution that perfectly cover this business need. With an animated explainer video, you’ll easily implement the practice of cross-platform customer onboarding.
Your company may create one explainer video to inform new customers about your product/service, explain how they will use it and what other options are available at your company. you’ll use this video on an internet site, on all social media platforms, within the email campaign, or maybe incorporate it into the merchandise user journey, it’sbecome that easy and time efficient with animation videos.
Animation in cross-platform customer support
Suppose your brand would really like to supply customer help and support by providing quick access to a knowledge domain on your website. In that case, the animated explainer video is a superb idea togo along with.
Suppose your customers reach bent you with urgent questions on the way to leverage a specific product feature. So,in that case, you’ll provide more comprehensive help by sending the link to a brief animated video that quickly and consistently delivers the required information to the customer. Sounds great, isn’t it?
The cross-platform power of animated videos
Would youlike to inform your brand story to a broader audience across different channels in a easy way? You’re within the right place, as animation videos can assist you implement it. An animated video is going be a versatile content type that corresponds to the technical demands of varied platforms in the most perfect way.
So, as we come to an end of this informative article, we must tell you that we’ve considered most of the ways in which businesses could use animation for cross-platform storytelling. We hope that this text was helpful and inspired you to experiment with animation on different online platforms and make you Brand/ business grow.