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Digital Marketing

Why every business needs to market with video?

Leave a Comment / Digital Marketing

While we’re all aware that Google is that the largest program on the earth, not as many of us realize that the world’s second-biggest program is really video platform YouTube. Google owns YouTube and therefore the two platforms tend to integrate when it involves Google search queries.

With video as a neighborhood of your marketing mix, not only are you able to rank your videos high when someone searches a specific topic on YouTube, but you’ll also get those self same videos ranking high during a Google search also.

Companies need many things for success: visionary leadership, a compelling offering, exceptional service, and far more. But in today’s noisy marketing landscape, what your brand really needs may be a story.

Stories bring better marketing because they elicit emotion. they will influence who we trust, play on our nostalgia, and help us add up of complex information. a very great story can communicate the whole character of a brand in but three minutes, and clever stories can assist you become especially persuasive and this is the exact reason why any business needs to market with videos.

Why Use Video Marketing?

Video is critical to your content strategy because it’s easy to consume, memorable, and measurable. These aren’t just the qualities that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Because it’s especially visual, you’ll use video to show complex concepts (what is content for if to not make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions such as trials, demos, subscriptions and much more and this way it’s become easier to market with videos.

But beyond video’s unique ability to convert like no other, the medium by which videos reach their potential audiences has become especially valuable to data-driven marketers. this is often because you’ll track and measure audience engagement for video during a really meaningful way.

You can tie your videos on to the deals they’re helping to influence and you’ll see which assets are literally resonating supported content engagement analytics. This is often the reporting that marketing desperately must identify their most engaged leads faster and prove the worth of game-changing initiatives.

10 Benefits of Video Marketing

Apart from being an upscale, visual medium, there are tons of perks to creating online video marketing a part of your digital strategy.

Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why numerous companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be a part of your business, too.

1. Grow Revenue

Marketers who chooseto market with videos are growing company revenue 49% faster year-over-year than those that don’t, consistent with research from Aberdeen Group.

2. Influence Buying Decisions

A whopping 90% of consumers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to shop for, consistent with Animoto.

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, consistent with HubSpot.

When your customers understand your point of view they are more inclined over your product, another great reason to market with videos.

3. Give the People What they need

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), consistent with data from HubSpot.

When they’re considering buying something and need to research their options, consumers use a spread of methods. a number of the highest tactics include employing a program, visiting a corporation or product’s official website, watching review websites, and watching videos. Video could easily be incorporated into all of these places, giving your brand a far better chance of convincing the buyer, that’s why you should choose to market with videos.

4. Rank Higher in Search

Video can help improve your website’s ranking on program results pages (SERPs). the quantity of your time a visitor spends on your page after coming back from a Google search can impact how high you appear in results. Referred to as dwell time, this is often a crucial Google ranking factor, consistent with Backlinko, another reason to market with videos.

But you don’t need to take their word for it. the typical internet user spends 88% longer on an internet site that contains video, consistent with data from Mist Media. And, on the average, websites that include video have a two minute longer dwell time compared to people who don’t, says HighIQ.

Finally, 55% of search results for keyword searches within the U.S. contain a minimum of one video, as reported by Search Metrics. So, aside from the rise in time spent on your site, simply having a video increases your chances of appearing within the SERPs and may cause you to a more desirable click.

5. Increase Traffic

Video users enjoy 41% more web traffic from search than non-users, consistent with research from Aberdeen Group.

6. Get More Backlinks

Embedding a video into a page or post nearly triples the typical number of linking domains, as stated in research from Moz(a great example of market with video).

7. raise Conversions

Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Plus, using video on a landing page can increase conversion by 86%, consistent with EyeView Digital.

8. Reach Decision Makers

Three-quarters of business executives watch work-related videos weekly, consistent with HighIQ. Plus, 54% of senior executives share work-related videos with colleagues hebdomadally.

Furthermore, 59% of senior execs agree that if text and video are available on an equivalent topic on an equivalent page, they might like better to watch the video.

They’re not the sole ones, though: 72% of individuals would rather use video to find out a few product or service, consistent with HubSpot.

9. Crush Email Sends

Using the word video in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, consistent with Syndacast.

Adding video to email can boost click rates by up to 300%, consistent with MarTech Advisor.

Basically, video may be a powerful addition to your email marketing and when you market with video it’s become a plus point.

10. Rack Up Shares

Social video generates 1,200% more shares than text and pictures combined, consistent with Small Business Trends.

If your brand creates video content that the intended audience enjoys, 83% of consumers say they might consider sharing it with their friends, consistent with HubSpot.

So with that said, you can clearly see that how much impact you can have when you market with videos. We already have enough reason to make video marketing an important part of your marketing strategy.

Is it Possible To Do Local SEO For Businesses Not Having A Physical Identity?

Leave a Comment / Digital Marketing, SEO, Tech Updates, Trending

Local SEO is the art and science of optimizing your company’s digital identity with the help of Digital Marketing. Local SEO makes sure your business shows up as a search engine result when people look for things in your city.

It means that if anyone searches for a “dentist near me,” your practice will appear among the results. It also means that if anyone searches for “marketing agency near me,” your company will not be on page three of the results.

Local SEO For Business Without Physical Identity

Local SEO for business is fiercely competitive, and competing with other companies becomes much more difficult when you don’t have a physical location. Here are a few options for accomplishing this with the help of digital marketing.

Publish User-Focused Content

The more material you add to a category list, the better it is for the SERPs. You can add material in the following ways:

Import data from third parties to gain instant access to valuable and related content (Facebook, Flickr, Twitter, Wikipedia, Ticketmaster, Google Maps, TripAdvisor, etc.)

Make use of any proprietary data that may be beneficial to your business (this also makes it easier to obtain featured snippets)

Make a list of questions to answer. The free visual keyword research tool “Answer the Public” helps you to find the right questions for the particular keywords you want to use. Remember that Google dislikes pages with a lot of automatically created content, so don’t overdo it. You will need to have proper knowledge of digital marketing to do this.

Get The Precision Right

It’s crucial to start by looking at your analytics data and see what drives traffic. You also need to focus on how you can improve your site’s content when you are following local SEO for business with digital marketing. Examine the keywords to see what people in your business are searching. The example below illustrates how property listings vary from work sites in terms of the information they need. Finally, take a look at your keyword data and ask yourself, “Do you need location pages?” ” How can they support your company? You’ll be happy to move on to more realistic advice once you’ve answered this question.

Focus On The Top Of The Funnel

To avoid fierce rivalry in your local SEO for business , it’s a good idea to avoid concentrating on the most successful local packs and instead look for content holes to fill. Why not try a new targeting strategy where there is less competition and more chances to stand out? Retargeting with the help of digital marketing may help you lower your CPC, but it also means that conversions can take longer. Though it can also help you gain credibility and establish yourself as an expert in your field.

Use Organized Data

Structured data is the type of data that can provide information in a database. A summary can be associated with a property in markup. Markup aids search engines in crawling content and displaying it appropriately to users. Whether it’s a recipe, a post, a video, or a case, digital marketing will help you gain more inflow which help you with your local SEO for business. It will significantly boost your SERP score, and you can use Google’s Data Structure Testing tool to test your structured data.

Use Personal Assistants

If local packs don’t seem to be working for your business, you can have people come straight to your app, which is where personal assistants come in handy. Siri, Cortana, and Google Now are changing the way people search on their phones, and now could be the best time to use digital marketing to stay ahead of the competition in the most critical sense. Google Also enables every app to be incorporated, and Apple has now stated that it will follow suit. It can create an exciting opportunity for a company in the right search forlocal SEO for business results.

What Can You Not Do?

The virtual brand you’re selling isn’t qualified for a Google My Business listing unless it provides in-person support. It’s also ineligible without a physical address. You may be able to list the company on other directories, but you won’t be able to compete for local pack/local finder/maps rankings in Google’s universe. Simply mark it off your to-do list, it’s not going to do any good in your local SEO for business purposes.

What Can You Do?

You can bid for organic rankings by publishing content and earning links to increase the Page Authority of that content. You can do this with the use of digital marketing. You can bid for paying coverage in essential regions by using Google Ads with location targeting.

 

Conclusion

SEO evolves at a rapid pace. You never know when Google will add new features to its SERPs for local searches, but you should always expect them. That’s why it’s essential to remain on top of local SEO at all times. By implementing the above steps, you will ensure that your company benefits from lucrative local searches and has a strong base for new SEO features. Hence, it is possible to do local SEO for businesses without a physical identity for a certain amount of time. However, having a physical identity is vital in the long run.

Never Underestimate The Influence Of Digital Marketing

Leave a Comment / Digital Marketing, Tech Updates, Trending

Marketing is a process of getting people curious about your company’s product or service. This happens when you do marketing research, analysis, and understanding your potential and ideal customer’s interests.

Marketing pertains to all or any aspects of a business, including development, distribution methods, sales, and advertising.

Difference between Traditional Marketing and Digital Marketing-:

Traditional marketing includes business cards, notices, announcements, handouts, business promotions on TV and radio, print advertisements in daily newspapers and magazines to publicize an event or products. Traditional marketing methods can have a robust presence and sometimes a good reach since they also speak to those that aren’t that internet savvy, which may be beneficial to large brands wanting to reach large audiences. The simplest marketers have a transparent picture of how each asset or tactic supports their overarching goals. While many marketers find digital channels to be a far better spend, having a real understanding of both traditional and digital marketing channels provides you the tools for growth and success.

 Digital marketing channels are far more than simply social media. It involves blogging, videos, podcasts, mobile, social media, email marketing, digital analytics, and managing digital marketing through tactics like account-based marketing and customer relationship management (CRM). Often people will consider digital to be just another channel, but the savvy, modern marketer knows that digital as a singular method of communicating together with your prospective and current customer. Digital marketing provides personalization, flexibility to modify courses, and instant tracking and analysis to form data driven decisions and you just can’t ignore the influence of digital marketing on people.

9 Clear Reason why Digital Marketing is vital For your Business and why you shouldn’t ignore the influence of digital marketing:-

  1. Digital Marketing Is an efficient Way of Engaging Customers

 It’s important for your business to interact its customers. Marketing may be a tool to stay the conversation going.

  • Digital Marketing Helps to create and Maintain the Company’s Reputation

 The growth and lifetime of your business is positively correlated to your business’s reputation. Hence, it’s fair to mention your reputation determines your brand equity.

  • Digital Marketing Helps to create a Relationship Between a Business and Its Customers

Businesses got to build a relationship of trust and understanding with their customers. When you build trust with your customers, no one can stop your business from growing and in this the influence of digital marketing on people helps a lot.

  • Digital Marketing is achannel to Inform Customers

Marketingmakeyour customers aware about the products or services you’re offering them. Through marketing, the purchasers get to understand about the worth of the products, their usage and extra info which may be helpful to the purchasers and in this influence of digital marketing play a significant role. It creates awarenessabout your brand and makes the business stand out. There’s stiff competition within the market and you would like to be a continuing voice to convince the purchasers. Inform your customers of discounts and other competitive tricks you plan to use. With communication, marketing helps your business become a market leader.

  • Digital Marketing Helps to Boosts Sales

Marketing utilizes alternative ways to market your products or services. Once a product has been advertised, it’s already on the radar and this increases your chances of selling it and influence of digital marketing always helps in increasing sales percentage.

  • Digital Marketing Aids in Providing Insights About Your Business

 Every marketer understands the necessity for targeting the proper audience. However, you want to have the proper content to share with such an audience. Your marketing strategies can assist you establish what business messaging will convince the audiencebecause most of them are under influence of digital marketing nowadays.

  • Digital Marketing Helps Your Business to take care of Relevance

Every marketer understands the necessity for disrupting a possible consumer’s opinion about other products. But don’t make an error of taking this opportunity without any consideration. Most businesses assume that they’re going to always remain the client’s favorite brand because up to now the client has never complained. This is often the incorrect mindset. You would like to seek out ways to stay at the highest of the client’s mind which nowadays is has huge influence ofdigital marketing.

  • Digital Marketing Creates Revenue Options

During the startup phase, your options are very little since you’re mostly cash-strapped. This puts a limitation on your options. Whenyour marketing strategies starts to generate more customers and revenue opportunities, you’ll begin having options. Having options is like having a pleasant fund.

  • Digital Marketing Helps the Management Team to form Informed Decisions

 Every business is confronted with problems like to what, when, for whom and the way much to supply. a posh and tedious process determine your business’s survival. As a result, businesses heavily believe marketing mechanisms to form these decisions and influence of digital marketing helps in this.

What Is Integrated Digital Marketing?

Integrated digital marketing is, because it sounds, the mixing of multiple marketing strategies to make a cohesive online approach for your business.

Here’s what it typically entails:

•             Web development and design

•             Email Marketing

•             Program optimization (SEO) and search engine marketing (SEM)

•             Content marketing

•             Social media marketing

•             Local listings management

•             Paid advertising (or pay-per-click advertising) campaigns

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have an enormous impact on its own, when utilized in conjunction, you’ll create a more influential online presence. And it’s not just a few passing fad. It’s just about the established order when it involves tackling the digital realm.

Of course, there are still a lot of one-off campaigns out there, but most of those agencies are moving toward integrated solutions because of this crazy influence of digital marketing on people, and also a well-rounded marketing strategy provides better visibility and ROI for businesses online.