Why every business needs to market with video?

While we’re all aware that Google is that the largest program on the earth, not as many of us realize that the world’s second-biggest program is really video platform YouTube. Google owns YouTube and therefore the two platforms tend to integrate when it involves Google search queries.

With video as a neighborhood of your marketing mix, not only are you able to rank your videos high when someone searches a specific topic on YouTube, but you’ll also get those self same videos ranking high during a Google search also.

Companies need many things for success: visionary leadership, a compelling offering, exceptional service, and far more. But in today’s noisy marketing landscape, what your brand really needs may be a story.

Stories bring better marketing because they elicit emotion. they will influence who we trust, play on our nostalgia, and help us add up of complex information. a very great story can communicate the whole character of a brand in but three minutes, and clever stories can assist you become especially persuasive and this is the exact reason why any business needs to market with videos.

Why Use Video Marketing?

Video is critical to your content strategy because it’s easy to consume, memorable, and measurable. These aren’t just the qualities that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Because it’s especially visual, you’ll use video to show complex concepts (what is content for if to not make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions such as trials, demos, subscriptions and much more and this way it’s become easier to market with videos.

But beyond video’s unique ability to convert like no other, the medium by which videos reach their potential audiences has become especially valuable to data-driven marketers. this is often because you’ll track and measure audience engagement for video during a really meaningful way.

You can tie your videos on to the deals they’re helping to influence and you’ll see which assets are literally resonating supported content engagement analytics. This is often the reporting that marketing desperately must identify their most engaged leads faster and prove the worth of game-changing initiatives.

10 Benefits of Video Marketing

Apart from being an upscale, visual medium, there are tons of perks to creating online video marketing a part of your digital strategy.

Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why numerous companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be a part of your business, too.

1. Grow Revenue

Marketers who chooseto market with videos are growing company revenue 49% faster year-over-year than those that don’t, consistent with research from Aberdeen Group.

2. Influence Buying Decisions

A whopping 90% of consumers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to shop for, consistent with Animoto.

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, consistent with HubSpot.

When your customers understand your point of view they are more inclined over your product, another great reason to market with videos.

3. Give the People What they need

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), consistent with data from HubSpot.

When they’re considering buying something and need to research their options, consumers use a spread of methods. a number of the highest tactics include employing a program, visiting a corporation or product’s official website, watching review websites, and watching videos. Video could easily be incorporated into all of these places, giving your brand a far better chance of convincing the buyer, that’s why you should choose to market with videos.

4. Rank Higher in Search

Video can help improve your website’s ranking on program results pages (SERPs). the quantity of your time a visitor spends on your page after coming back from a Google search can impact how high you appear in results. Referred to as dwell time, this is often a crucial Google ranking factor, consistent with Backlinko, another reason to market with videos.

But you don’t need to take their word for it. the typical internet user spends 88% longer on an internet site that contains video, consistent with data from Mist Media. And, on the average, websites that include video have a two minute longer dwell time compared to people who don’t, says HighIQ.

Finally, 55% of search results for keyword searches within the U.S. contain a minimum of one video, as reported by Search Metrics. So, aside from the rise in time spent on your site, simply having a video increases your chances of appearing within the SERPs and may cause you to a more desirable click.

5. Increase Traffic

Video users enjoy 41% more web traffic from search than non-users, consistent with research from Aberdeen Group.

6. Get More Backlinks

Embedding a video into a page or post nearly triples the typical number of linking domains, as stated in research from Moz(a great example of market with video).

7. raise Conversions

Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Plus, using video on a landing page can increase conversion by 86%, consistent with EyeView Digital.

8. Reach Decision Makers

Three-quarters of business executives watch work-related videos weekly, consistent with HighIQ. Plus, 54% of senior executives share work-related videos with colleagues hebdomadally.

Furthermore, 59% of senior execs agree that if text and video are available on an equivalent topic on an equivalent page, they might like better to watch the video.

They’re not the sole ones, though: 72% of individuals would rather use video to find out a few product or service, consistent with HubSpot.

9. Crush Email Sends

Using the word video in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, consistent with Syndacast.

Adding video to email can boost click rates by up to 300%, consistent with MarTech Advisor.

Basically, video may be a powerful addition to your email marketing and when you market with video it’s become a plus point.

10. Rack Up Shares

Social video generates 1,200% more shares than text and pictures combined, consistent with Small Business Trends.

If your brand creates video content that the intended audience enjoys, 83% of consumers say they might consider sharing it with their friends, consistent with HubSpot.

So with that said, you can clearly see that how much impact you can have when you market with videos. We already have enough reason to make video marketing an important part of your marketing strategy.

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