Marketing has come an extended way from the old and boring boardrooms and it’s now tons more fun to play within the digital marketing space than ever before. Is it a little too much to say, “We love marketing”? Does it seem superficial to mention marketers around the world are now discovering how uniquely fulfilling and enjoyable a career in marketing can be?
Here’s why you would possibly be hearing more of this:
Marketing isn’t what it had been just ten or fifteen years ago. Today it’s an industry that not only rewards creativity, but also relies heavily on input and guidance from analytical types, those that have skills to attach with others, and people who seem to always exist in the vanguard of technology.
Here are six reasons why today’s marketers seem to be happier and more engaged than ever in this growing field:
1 – Innovation Is Fun
Marketing has always been an ingenious discipline, but digital marketing elevates the sport to at least one of innovation. Creativity refers to delivering something new, but innovation is all about bringing something to the table that changes the sport’s principles and creates a uniqueness that will quickly separate one business from the remainder.
Those that innovate are proud to stretch the principles and redefine what it means to make.
2 – Marketing Is Storytelling
Many people who are involved in this industry proclaim that this job is the best in the world because they simply get to tell stories through their work. In a way, today’s digital marketing professional is in a position to try an equivalent thing – except he or she doesn’t need to hire actors and affect the craziness and expense of a movie set.
The contemporary marketing director can creatively align products, processes, and other people to inform the desired story. And history has proven time and again that these stories can blossom into full-blown marketing campaigns which will authentically drive business.
3 – Tracking is Better
Back within the days of print marketing, you actually couldn’t measure an accurate ROI on a selected campaign – numerous external influences are always live and shifting the behaviors of the buying public. But today’s marketers have access to an endless supply of analytics tools and trackers which will quickly disseminate important information from seemingly complex data streams. Simply put, digital marketing data is more easily obtainable today, which means marketers can make changes more quickly and with more accuracy than before.
4 – Two-Way Marketing
Before the popularity of social media, online advertising, and content marketing, most marketing campaigns were unidirectional. In essence, marketers would create a campaign, print it or prep it for delivery through television, print, or radio, then sit back and hope the buyer reacted as desired. Today, though, creative types can initiate dialogue and two-way communications with the audience – meaning that boatloads of feedback and relevant information are often gleaned in a matter of minutes from the bottom of prospects and customers.
Marketers can celebrate and interact with the audience, and they’re actively inviting loyal fans to hitch in on the fun and make user-generated content to assist boost the brand. It’s gotten an entire lot more social within the marketing world lately.
And also for customers, it becomes easier to give feedback and that somehow makes them more interested in any product or service because they can directly appreciate and criticize too which helps the digital marketing teams in improving their work or just knowing what they are doing is working in their favor or not.
5 – Marketing Is Accessible to More People
Unless you were an enormous player in 2008, few businesses could afford the six-figure tag it cost to supply a 30-second TV spot destined for release on a national network. Just a couple of years before, though, a touch startup called Facebook was launched, and it forever changed the way we expect to sell.
With quite 1.79 billion active users, a slick, budget-friendly advertising campaign has the potential to succeed in tens of many people for much. Still, you’d expect to buy similar exposure via traditional marketing mediums. Marketing is much more accessible to those that have something to mention – not simply those that can afford to mention it.
6 – Constant Changes Are Engaging
Marketing aficionados are a curious and intellectual group, and therefore the current digital marketing realm keeps us on our toes. Rules change, preferences and predilections shift, and therefore the audience is merely a step or two far away from the discharge of a replacement social media platform, piece of technology, or social whim which will redefine what it means to create a brand. As curious people naturally, marketers today like that the industry continually redefines itself.
So, we are at the end of these 6 reasons to love digital marketing but trust me this is not it. There are many more reasons that we don’t even realize but digital marketing makes everyone’s life a lot easier, whether you are a brand or company, or a consumer, now you just can’t imagine your life without digital marketing.